The wedding industry is heteronormative - a fancy way of saying that it's built with an assumption that there will be a bride and a groom involved.
But, it's not how it is in real life. The wedding industry is diverse.
This course was created by the founder of Dancing With Her and Dancing With Them - two wedding publications that solely celebrate the LGBTQ+ community, and together have a global audience exceeding 300,000 LGBTQ+ lovers. We know our stuff.
you're afraid you'll offend the LGBTQ+ community unintentionally
You're not sure that you are inclusive in your marketing - at every touchpoint
YOU'RE NOT ATTRACTING YOUR DREAM LGBTQ+ CLIENTS, despite knowing love is love
YOU FEEL OVERWHELMED thinking about serving your LGBTQ+ clients authentically
The wedding industry is heteronormative, but by being here, we know you're already a ally.
Let's help you take action.
A complete 'Marketing to LGBTQ+ Clients' toolkit that's far from tokenistic.
A guide to inclusive language, what to say, and phrases we need to wave goodbye too.
An inclusivity checklist to help you audit your business at every touchpoint.
...leaving you totally confident when marketing to, and working with, LGBTQ+ clients.
Word on the street is you're ready to swap confusion for allyship and I'm here to show you how. Inside this program you'll learn:
Being an inclusive wedding vendor doesn't just happen at the end of this course - so we'll help you become an inclusive ally always - in and out of your business.
To avoid being tokenistic, we will give you the complete guide on effectively and authentically marketing yourself to attract your dream LGBTQ+ clients.
Knowing what to say, and what not to say, can be confusing - especially as language changes often. We'll give you the complete guide, leaving you totally confident.
How to inclusively market your wedding business to the LGBTQ+ community
How to approach inclusive styled shoots and be a good ally to the community, always
LGBTQ+ weddings are different and we'll show you why it's important to celebrate that
What discrimination looks like, and feels like, in the wedding industry right now
An inclusive language guide that doesn't exclude anyone
How to ask for pronouns and how to handle slip ups in language
The differences between inclusivity, diversity and representation
What tokenism is and how to avoid it as an inclusive wedding pro
Once you've got the knowledge, we need you to apply it. You'll get a downloadable checklist that'll guide you through every touchpoint of your business to make sure that the experience your LGBTQ+ clients is exactly the same all your other clients.
The truth is, inclusive education doesn't end. To keep up to date with new language changes and better ways of being an ally to the community you'll get access to our private Facebook group. Got questions? It's a no-judgement zone inside this group.
I witness acts of discrimination regularly in my job and in life. Education is a small effort on my behalf to potentially make a huge difference to the lives of others.
Nicola Bodle, Fox & Kin
Aneisa Calder, The Calders
Loved this course! I felt like I was already representing my business as a very inclusive photographer, but I did learn new things and I am glad I did this!
My pronouns are she/her & I'm the [reality tv show loving] wedding creative behind The Wedding Vendor School.
When I started planning my own wedding I was disappointed to find an industry that didn't truly celebrate love that looked like mine.
After launching, and exploding, a 6-figure wedding business myself, I knew that I needed to share my knowledge with the rest of the wedding world to help other wedding pros thrive in business using digital marketing.
I've helped over 500 wedding vendors from across the world so far, spoken about marketing on stage for Forbes (after being crowned a 30 under 30 awardee 🎉) and get invited to Instagram HQ on the regular.
I can not wait to become your biggest business cheerleader!
Nope - and it's intentional. You see, being an LGBTQ+ inclusive wedding vendor doesn't just happen at the end of this course. You'll need to put in the work and action changes to your business. Being an ally is so much more than an icon on your website, our checklist will guide you entirely.
Inclusive wedding education shouldn’t be restricted based on financial status. Having a lower price point means that we are able to reach a greater audience, and make a greater impact. It means that we are able to reach small wedding vendors just starting out, well established vendors years into their profession and everyone in between.
Yes. Our videos included subtitles in English, and auto-generated subtitles are available in most languages. If you would like to know if a specific language is available, please email us and we’ll let you know.
To complete this course you’ll want to set aside 2.5-3 hours. However, you don’t just miraculously become a LGBTQ+ inclusive vendor at the end, you’ll need to continue to put in the day to day work in your business.
We know we've mentioned it, and we know you'll agree - 4 out of 5 LGBTQ+ humans expecting discrimination to be a part of their wedding planning process is 4 out of 5 too many.
This course will have you serving and celebrating LGBTQ+ couples, and will give you the confidence to stand up to discrimination in the industry - it'll make the world of difference to so many.